Ideology in consumer research, 1980 and 1990: A Marxist and feminist critique. [No authors listed] EC Hirschman - Journal of consumer research, 1993 - academic.oup.com GSID: Wa0BjuE-FigJ
Crossing boundaries/drawing lines: A look at the nature of gender boundaries and their impact on marketing research. Peñaloza L. L Peñaloza - International Journal of Research in Marketing, 1994 - Elsevier GSID: 4TtXR0etX2IJ
Consumers and their brands: Developing relationship theory in consumer research. Fournier S. S Fournier - Journal of consumer research, 1998 - academic.oup.com GSID: stAC58FhGHcJ
Consumer culture theory (CCT): Twenty years of research. Arnould EJ, Thompson CJ. EJ Arnould, CJ Thompson - Journal of consumer research, 2005 - academic.oup.com GSID: SHuDpgz8HLkJ
Qualitative methods in business research: A practical guide to social research. [No authors listed] GSID: dId5VHnX62UJ