H Çelik, F Watson - Journal of Social Marketing, 2021 - emerald.com

Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers.

Stem career programs

Çelik, Watson

GSID: UJKKX-9R0TgJ

Excerpt

Purpose This paper aims to explore the complexity of the “leaky pipeline” of women in science, technology, engineering and maths (STEM) in the intriguing contexts where there are a high number of STEM graduates but a low number of women working in these fields. Design/methodology/approach The authors conducted in-depth interviews with eight STEM “leavers” and eight “persisters” in Turkey to understand the multi-level influences on their career paths. Findings The behavioural ecological model is applied to enrich the …