MA Johnson, RM Stevenson, CR Letwin - Journal of Business Venturing, 2018 - Elsevier

A woman's place is in the… startup! Crowdfunder judgments, implicit bias, and the stereotype content model.

ADVANCE: Organizational Change for Gender Equity in STEM Academic Professions AND Program Evaluation

Johnson, Letwin, Stevenson

GSID: mdS2nbgnDL8J

Excerpt

We examine investor stereotypes and implicit bias in crowdfunding decisions. Prior research in formal venture capital settings demonstrates that investors tend to have a funding bias …