XS Wang, JHJ Ryoo, N Bendle, PK Kopalle - Journal of Retailing, 2021 - Elsevier

The role of machine learning analytics and metrics in retailing research.

Bendle, Ryoo, Wang

GSID: 58hDXO5w5GoJ

Abstract

This research presents the use of machine learning analytics and metrics in the retailing context. We first discuss what is machine learning and explain the field's origins. We then …