CR Taylor, S Landreth… - Journal of Macromarketing, 2005 - journals.sagepub.com

Asian Americans in magazine advertising: Portrayals of the “model minority”.

Minority STEM

Taylor

GSID: VXy3JhEMj-8J

Excerpt

Prior studies of portrayals of Asian Americans in advertising have found limited representation and portrayals that are skewed toward technology-based products, business …