Display options
Cite
Romano KR, Dias Bartolomeu Abadio Finco F, Rosenthal A, et al. Willingness to pay more for value-added pomegranate juice (Punica granatum L.): An open-ended contingent valuation. Food Res Int. 2016;89:359-364doi: 10.1016/j.foodres.2016.08.039.
Romano, K. R., Dias Bartolomeu Abadio Finco, F., Rosenthal, A., Vinicius Alves Finco, M., & Deliza, R. (2016). Willingness to pay more for value-added pomegranate juice (Punica granatum L.): An open-ended contingent valuation. Food research international (Ottawa, Ont.), 89359-364. https://doi.org/10.1016/j.foodres.2016.08.039
Romano, Karen Rodrigues, et al. "Willingness to pay more for value-added pomegranate juice (Punica granatum L.): An open-ended contingent valuation." Food research international (Ottawa, Ont.) vol. 89 (2016): 359-364. doi: https://doi.org/10.1016/j.foodres.2016.08.039
Romano KR, Dias Bartolomeu Abadio Finco F, Rosenthal A, Vinicius Alves Finco M, Deliza R. Willingness to pay more for value-added pomegranate juice (Punica granatum L.): An open-ended contingent valuation. Food Res Int. 2016 Nov;89:359-364. doi: 10.1016/j.foodres.2016.08.039. Epub 2016 Aug 27. PMID: 28460925.
Copy Download .nbib Format: NLM
Share it on

Food Res Int. 2016 Nov;89:359-364. doi: 10.1016/j.foodres.2016.08.039. Epub 2016 Aug 27.

Willingness to pay more for value-added pomegranate juice (Punica granatum L.): An open-ended contingent valuation.

Food research international (Ottawa, Ont.)

Karen Rodrigues Romano, Fernanda Dias Bartolomeu Abadio Finco, Amauri Rosenthal, Marcus Vinicius Alves Finco, Rosires Deliza

Affiliations

  1. Federal Rural University of Rio de Janeiro, Food Technology Department, Seropédica, RJ, Brazil.
  2. Federal University of Rio de Janeiro, Institute of Biophysics Carlos Chagas Filho, Laboratory of Radioisótopos Eduardo Penna Franca, Rio de Janeiro, Brazil.
  3. Embrapa Agroindústria de Alimentos, Rio de Janeiro, RJ, Brazil.
  4. Ibmec, Rio de Janeiro, RJ, Brazil.
  5. Embrapa Agroindústria de Alimentos, Rio de Janeiro, RJ, Brazil. Electronic address: [email protected].

PMID: 28460925 DOI: 10.1016/j.foodres.2016.08.039

Abstract

This study aimed at estimating the consumer's willingness to pay (WTP) more for value-added pomegranate juice using the contingent valuation method (CVM). The WTP was estimated applying the open-ended elicitation technique with 454 consumers in two supermarkets located in Rio de Janeiro, Brazil. The average consumer's WTP more for pomegranate juice was estimated in R$2.04 (Brazilian currency) and the income elasticity coefficient at the midpoint was 0.19, i.e., a 10% increase in consumer income will increase, on average, 1.9% the WTP of pomegranate juice (ceteris paribus). Therefore, the income elasticity coefficient was considered inelastic, once an increase in income would have low effect on the WTP for these consumers. The results indicated that the consumers were interested in acquiring a non-traditional juice processed using a technology that preserves vitamins and antioxidants, maintains the flavor of "fresh juice" without colorants and preservatives, despite the pomegranate is not part of the Brazilian diet.

Copyright © 2016 Elsevier Ltd. All rights reserved.

Keywords: Consumer.; Contingent valuation method; Pomegranate juice; Willingness to pay

Publication Types