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Willingness to pay more for value-added pomegranate juice (Punica granatum L.): An open-ended contingent valuation.

Food research international (Ottawa, Ont.)

Romano KR, Dias Bartolomeu Abadio Finco F, Rosenthal A, Vinicius Alves Finco M, Deliza R.
PMID: 28460925
Food Res Int. 2016 Nov;89:359-364. doi: 10.1016/j.foodres.2016.08.039. Epub 2016 Aug 27.

This study aimed at estimating the consumer's willingness to pay (WTP) more for value-added pomegranate juice using the contingent valuation method (CVM). The WTP was estimated applying the open-ended elicitation technique with 454 consumers in two supermarkets located in...

Showing 1 to 1 of 1 entries