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Ayub SS, Islam S, Downard CD, et al. What pediatric surgeons read: Utilization of APSA e-mail blast literature reviews. J Pediatr Surg. 2018;54(4):792-798doi: 10.1016/j.jpedsurg.2018.06.020.
Ayub, S. S., Islam, S., Downard, C. D., Goldin, A. B., Powell, D. M., & Taylor, J. A. (2019). What pediatric surgeons read: Utilization of APSA e-mail blast literature reviews. Journal of pediatric surgery, 54(4), 792-798. https://doi.org/10.1016/j.jpedsurg.2018.06.020
Ayub, Suniah S, et al. "What pediatric surgeons read: Utilization of APSA e-mail blast literature reviews." Journal of pediatric surgery vol. 54,4 (2019): 792-798. doi: https://doi.org/10.1016/j.jpedsurg.2018.06.020
Ayub SS, Islam S, Downard CD, Goldin AB, Powell DM, Taylor JA. What pediatric surgeons read: Utilization of APSA e-mail blast literature reviews. J Pediatr Surg. 2019 Apr;54(4):792-798. doi: 10.1016/j.jpedsurg.2018.06.020. Epub 2018 Jun 22. PMID: 30017070.
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J Pediatr Surg. 2019 Apr;54(4):792-798. doi: 10.1016/j.jpedsurg.2018.06.020. Epub 2018 Jun 22.

What pediatric surgeons read: Utilization of APSA e-mail blast literature reviews.

Journal of pediatric surgery

Suniah S Ayub, Saleem Islam, Cynthia D Downard, Adam B Goldin, David M Powell, Janice A Taylor

Affiliations

  1. University of Florida, Division of Pediatric Surgery, 1600 SW Archer Rd, PO Box 100119, Gainesville, FL, 32610, USA.
  2. University of Louisville, Division of Pediatric Surgery, 315 East Broadway, Suite 565, Louisville, KY, 40202, USA. Electronic address: [email protected].
  3. Seattle Children's Hospital, Division of Pediatric Surgery, 4800 Sand Point Way, NE, Seattle, WA, 98105, USA. Electronic address: [email protected].
  4. Stanford University, Division of Pediatric Surgery, 730 Welch Rd, 2(nd) floor - MC 5883, Palo Alto, CA, 94304, USA. Electronic address: [email protected].
  5. University of Florida, Division of Pediatric Surgery, 1600 SW Archer Rd, PO Box 100119, Gainesville, FL, 32610, USA. Electronic address: [email protected].

PMID: 30017070 DOI: 10.1016/j.jpedsurg.2018.06.020

Abstract

PURPOSE: American Pediatric Surgical Association (APSA) committees send monthly email blasts to members with links to peer-reviewed publications. This study assesses the utilization of this service.

METHODS: Email-opening and click-through rates were analyzed from 5/2012 to 4/2017 and compared to APSA and industry standards. Access was analyzed based on subject, disease type, journal, impact factor, and committee. CME questions were added in 10/2014 and emails consolidated in 1/2016. Effects of these changes were analyzed.

RESULTS: Over 60 months, 281 articles were distributed from 58 journals. Access increased significantly with impact factor (P = 0.0039). Overall email opening rate (53% ± 3%) and click-through rate (37% ± 10%) were significantly higher than all APSA emails (43%,18%, P < 0.0001) and 2017 industry standard (26%,12%,P < 0.0001). Access rates differed significantly between the twenty-five topics covered (P < 0.0001), with the highest access for appendicitis (240 ± 79, P < 0.0001). Common condition articles (157 ± 93) were accessed more than rare (55 ± 60, P < 0.0001). With email consolidation, opening rates increased (53 ± 3 to 55 ± 2, P = 0.003) and click-through rates decreased (40 ± 9 to 30 ± 8, P = 0.0002). By adding CME questions, opening rates increased nonsignificantly (52 ± 3 to 54 ± 2, P = 0.066) and click-through rate decreased significantly(41 ± 10 to 33 ± 9, P = 0.001).

CONCLUSIONS: APSA email blasts are valued by members based on high access rates. Click-through rates have declined, potentially indicating user fatigue. APSA members prefer common conditions and high impact factor journals. These data will help refine this service.

LEVEL-OF-EVIDENCE: Level III.

Copyright © 2018 Elsevier Inc. All rights reserved.

Keywords: APSA; Continuing medical education; Email blasts

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