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Fallin-Bennett A, Aleshire M, Scott T, et al. Marketing of e-cigarettes to vulnerable populations: An emerging social justice issue. Perspect Psychiatr Care. 2019;55(4):584-591doi: 10.1111/ppc.12366.
Fallin-Bennett, A., Aleshire, M., Scott, T., & Lee, Y. O. (2019). Marketing of e-cigarettes to vulnerable populations: An emerging social justice issue. Perspectives in psychiatric care, 55(4), 584-591. https://doi.org/10.1111/ppc.12366
Fallin-Bennett, Amanda, et al. "Marketing of e-cigarettes to vulnerable populations: An emerging social justice issue." Perspectives in psychiatric care vol. 55,4 (2019): 584-591. doi: https://doi.org/10.1111/ppc.12366
Fallin-Bennett A, Aleshire M, Scott T, Lee YO. Marketing of e-cigarettes to vulnerable populations: An emerging social justice issue. Perspect Psychiatr Care. 2019 Oct;55(4):584-591. doi: 10.1111/ppc.12366. Epub 2019 Feb 11. PMID: 30746718.
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Perspect Psychiatr Care. 2019 Oct;55(4):584-591. doi: 10.1111/ppc.12366. Epub 2019 Feb 11.

Marketing of e-cigarettes to vulnerable populations: An emerging social justice issue.

Perspectives in psychiatric care

Amanda Fallin-Bennett, Mollie Aleshire, Traci Scott, Youn Ok Lee

Affiliations

  1. University of Kentucky College of Nursing, Lexington, Kentucky.
  2. University of North Carolina at Greensboro, School of Nursing, Greensboro, North Carolina.
  3. RTI International, Research Triangle Park, Durham, North Carolina.

PMID: 30746718 DOI: 10.1111/ppc.12366

Abstract

PURPOSE: To describe the practice of e-cigarette marketing to vulnerable populations and to suggest strategies to help reduce e-cigarette use.

CONCLUSIONS: E-cigarette companies target vulnerable populations through civil rights, freedom marketing, and advertising strategies, which may perpetuate continued tobacco disparities in these populations.

PRACTICE IMPLICATIONS: Health care providers have the responsibility as social justice advocates to engage in efforts to reduce e-cigarette use among vulnerable populations. We must increase knowledge, education, and training specific to e-cigarettes. Awareness of marketing strategies related to vulnerable populations is necessary to develop and implement counter strategies.

© 2019 Wiley Periodicals, Inc.

Keywords: cigarette marketing; e-cigarette marketing; vulnerable populations

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