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Nascimento AGM, Toledo BS, Guimarães JT, et al. The impact of packaging design on the perceived quality of honey by Brazilian consumers. Food Res Int. 2021;151:110887doi: 10.1016/j.foodres.2021.110887.
Nascimento, A. G. M., Toledo, B. S., Guimarães, J. T., Ramos, G. L. P. A., da Cunha, D. T., Pimentel, T. C., Cruz, A. G., Freitas, M. Q., Esmerino, E. A., & Mársico, E. T. (2022). The impact of packaging design on the perceived quality of honey by Brazilian consumers. Food research international (Ottawa, Ont.), 151110887. https://doi.org/10.1016/j.foodres.2021.110887
Nascimento, Andréa G M, et al. "The impact of packaging design on the perceived quality of honey by Brazilian consumers." Food research international (Ottawa, Ont.) vol. 151 (2022): 110887. doi: https://doi.org/10.1016/j.foodres.2021.110887
Nascimento AGM, Toledo BS, Guimarães JT, Ramos GLPA, da Cunha DT, Pimentel TC, Cruz AG, Freitas MQ, Esmerino EA, Mársico ET. The impact of packaging design on the perceived quality of honey by Brazilian consumers. Food Res Int. 2022 Jan;151:110887. doi: 10.1016/j.foodres.2021.110887. Epub 2021 Dec 11. PMID: 34980414.
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Food Res Int. 2022 Jan;151:110887. doi: 10.1016/j.foodres.2021.110887. Epub 2021 Dec 11.

The impact of packaging design on the perceived quality of honey by Brazilian consumers.

Food research international (Ottawa, Ont.)

Andréa G M Nascimento, Bruno S Toledo, Jonas T Guimarães, Gustavo L P A Ramos, Diogo T da Cunha, Tatiana C Pimentel, Adriano G Cruz, Monica Q Freitas, Erick A Esmerino, Eliane T Mársico

Affiliations

  1. Universidade Federal Fluminense (UFF), Departamento de Tecnologia de Alimentos, Faculdade de Veterinária, 24230-340 Niterói, Rio de Janeiro, Brazil.
  2. Universidade Federal Fluminense (UFF), Departamento de Tecnologia de Alimentos, Faculdade de Veterinária, 24230-340 Niterói, Rio de Janeiro, Brazil; Instituto Federal de Educação, Ciência e Tecnologia do Rio de Janeiro (IFRJ), Departamento de Alimentos, 20270-021 Rio de Janeiro, Brazil.
  3. Universidade Estadual de Campinas (UNICAMP), Faculdade de Ciências Aplicadas, Limeira, São Paulo 13484-350, Brazil.
  4. Instituto Federal de Educação, Ciência e Tecnologia Paraná (IFPR), Paranavaí, Paraná 87703-536, Brazil.
  5. Instituto Federal de Educação, Ciência e Tecnologia do Rio de Janeiro (IFRJ), Departamento de Alimentos, 20270-021 Rio de Janeiro, Brazil.
  6. Universidade Federal Fluminense (UFF), Departamento de Tecnologia de Alimentos, Faculdade de Veterinária, 24230-340 Niterói, Rio de Janeiro, Brazil. Electronic address: [email protected].

PMID: 34980414 DOI: 10.1016/j.foodres.2021.110887

Abstract

This study aimed to construct and validate a scale to evaluate the honey consumer perception. Furthermore, the impact of packaging design on honey's perceived quality and purchase intention was evaluated. Brazilian consumers (n = 343) answered the 21 self-descriptive statements of the scale using 7-point Likert scales. Furthermore, six different packages were presented, and the consumer perception (health, origin, safety, and taste) and purchase intention were evaluated using 5-point and 7-point Likert scales, respectively. Exploratory and confirmatory factor analyses and PLS path modeling were employed. The validated scale had 13 self-descriptive statements (indicators with factor loading higher than 0.4) and showed discriminant (heterotrait-monotrait ratio values < 0.85) and convergent validity (average variance extracted > 0.4) and adequate reliability (composite reliability > 0.70). The consumers associated honey with health properties and a safe product. Furthermore, they preferred honey purchased directly from producers due to its perceived quality (natural and pure). Honey packaged in glass jars with or without dipper was perceived as healthier, tastier, higher quality, and from trusted origin. Furthermore, glass jars were considered more practical and sustainable packages.

Copyright © 2021 Elsevier Ltd. All rights reserved.

Keywords: Consumer perception; Honey; Packaging design

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