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A Fletcher, MJ Lee - Museum management and curatorship, 2012 - Taylor & Francis

Current social media uses and evaluations in American museums.

museums

Lee

GSID: 2VFeMng4K3MJ

Excerpt

… The purpose of this study was to investigate how American museums are currently using social media. We … which museums are using social media to increase participant engagement toward relationship maintenance, we collected 315 online surveys among American museums…

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