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M Lee, L Huang - Organization Science, 2018 - pubsonline.informs.org

Gender bias, social impact framing, and evaluation of entrepreneurial ventures.

ADVANCE: Organizational Change for Gender Equity in STEM Academic Professions AND Program Evaluation

Huang, Lee

GSID: Nn84ro-bfMwJ

Excerpt

Recent studies find that female-led ventures are penalized relative to male-led ventures as a result of role incongruity or a perceived “lack of fit” between female stereotypes and expected personal qualities of business entrepreneurs. We examine whether social impact framing that emphasizes a venture's social–environmental welfare benefits, which research has shown to elicit stereotypically feminine attributions of warmth, diminishes these penalties. We initially investigate this proposition in a field study of evaluations of early-stage …

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