B Stewart, J Walker - The Journal of Academic Librarianship, 2018 - Elsevier

Build it and they will come? Patron engagement via Twitter at historically black college and university libraries.

Historically Black Colleges and Universities Undergraduate Program AND Program Evaluation

Stewart, Walker

GSID: CcPqrBj0AsMJ

Excerpt

This study is a social media analysis on the use of Twitter at Historically Black Colleges and University (HBCU) libraries. While information science researchers have begun examining how libraries use social media, the vast majority of these studies are situated at large flagship research-intensive universities. Additionally, there currently exist deficiencies in research on social media deployment at HBCU libraries. We leverage, the IBM Watson's analytic engine, to systemically examine over 23,000, tweets over an eighteen-month …

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